ICETECH will only make one or more of the following uses of your personal information:
(a) analyze personal information and other data in order to enhance ICETECH's events, services and website;
(b) use personal information for the purpose for which it was provided and certain other activities which are reasonably ancillary to such purpose. For example, if you send us an e-mail with a question or comment, ICETECH will use your e-mail address to respond to you. Further, ICETECH may store your e-mail and e-mail address and a copy of our response for future reference;
(c) use postal or email addresses provided to ICETECH to provide to you information about ICETECH events and other items that ICETECH believes that you may be interested in, notwithstanding that the address may have been provided for a different purpose; and
ICETECH will only keep the personal information for so long as it is useful. At the conclusion of such time, ICETECH will delete that information.
ICETECH has security measures in place to protect against the loss, misuse or alteration of the personal information under ICETECH's control. However, ICETECH cannot guarantee that these security measures will not be breached.